Among iconic vineyards and rolling hills of the exquisite Franschhoek valley, internationally renowned as the wine capital of South Africa, Hey Joe Brewing Co. emerges as a unique offering.
Belgian-inspired craft beer in a region known for its world-class wines. Hey Joe Brewing Co. is a delight for ale enthusiasts in the midst of the Franschhoek wine country. Established and popular, Hey Joe Brewery forms part of the same historic site as the brand new luxury hotel @Franschhoek Hotel, creating an immersive experience for patrons and guests alike.
A Belgian inspired South African experience
Hey Joe Brewing Co. draws upon a rich heritage of Belgian brewing steeped in culture and passion. Modern and historic techniques and equipment combine elegantly paying homage to Hey Joe’s unique and centuries-old craft of beer brewing process. This blend is immediately evident from its award-winning beers to its historic copper brewhouse.
The elegant centerpiece of the brewery is its 1961 copper brewhouse, one of only three “De Halve Maan” brewhouses ever made. Imported directly from Belgium, this iconic piece of brewing history was meticulously restored to its former glory on a purely South African heritage site.
Today, it forms the heart of Hey Joe’s operations, where traditional brewing methods are combined with South African flair to produce exceptional beers.
From Belgium with Love: The Tale of Joe
According to Hey Joe’s website, the story of the brewery is steeped in legend – a narrative of passion, purpose, and the pursuit of dreams.
The legend starts in 1945. Joe, a young brewer from near Bruges, Belgium, found himself inspired by allied soldiers’ tales of Africa’s vast landscapes and untamed beauty. Determined to expand his family’s brewing legacy all whilst living an African adventure, Joe spent decades honing his craft before finally embarking on his journey to Africa in the early 1960s. Settling in Franschhoek, he fell in love with the region’s raw nature and the rich diversity of the fynbos biome. Drawing inspiration from the land, Joe began crafting beers that blended Belgian tradition with local African ingredients.
His obsession with perfecting his craft turned him into a recluse, dedicating decades to brewing in solitude. Decades later, a young man stumbled upon Joe’s hidden cabin in the woods. After sharing stories and sampling Joe’s extraordinary beer, the man awoke to find Joe gone, leaving behind only a note pointing him south. Inspired, the man founded Hey Joe Brewing Co., naming it after the enigmatic recluse.
To this day, the legend claims Joe’s spirit continues to influence the brewery’s Belgian-inspired beers, his secret family recipes forever woven into its identity. Joe’s tale is a poignant reminder to follow one’s passions, no matter the challenges or the passage of time.
Stranger in a foreign land: Craft Beer in the midst of Wine Country
Staying true to its origin story, Hey Joe Brewing Co. offers a distinct experience in the heart of Franschhoek wine country, blending two special worlds into one unique experience. For visitors familiar with swirling wine glasses, the brewery offers a surprising “hoppy” compliment to the tradition of a region made famous by grapes.
The juxtaposition of a Belgian-style brewery amidst the vast vineyards of the region creates a unique setting for both craft beer aficionados and cultured wine connoisseurs alike.
And the awards pour in
Cementing its place amongst the best breweries in the world, Hey Joe boasts four of the brewing world’s most prestigious awards. Each beer is a testament to the dedication and skill of the Hey Joe Brewing Co. team. Each pour a love letter to the precision and care with which every batch is produced. Ensuring flavor profiles that are both bold and balanced with tastes suited to the most delicate as well as the more bolder palate.
Churning out both light, crisp lagers to rich, complex ales. The brewery’s tasting experiences allow visitors to sample a range of beers, whilst experiencing the art and science behind the brewing process as well as the opportunity to revel in a rich and cultural history and tradition.
A destination of note
A rich history, stunning views and charming backdrop make Hey Joe Brewing Co. more than just a place to grab a quick beer. An entire destination and experience celebrating craftsmanship, history, and the joy of discovery. With its historic brewhouse, stunning location, and award-winning beers, the brewery is a standout attraction.
With its convenient proximity to the luxurious @Franschhoek Hotel, Hey Joe Brewing Co. provides visitors the prospect of exploring Belgian-inspired brewing just steps away from world-class accommodation. It’s the quintessential highlight for beer enthusiasts and the perfect addition to any Franschhoek itinerary.
Visit Hey Joe Brewing Co. and discover the art of Belgian brewing in the heart of South Africa’s wine country, the magnificent @Franschhoek Hotel.